The Al-Sadd Fans Club was established during the 2003/2004 season, introducing an unprecedented concept among Gulf and Arab clubs. While their primary role involved organizing fan groups at the stadium, their impact extended far beyond that.
The fan club brought forward numerous creative ideas and emerged as a role model among Qatari clubs. They successfully mobilized Al-Sadd fans, enticing them to leave their homes and support their beloved club from the stands.
A significant milestone was the initiation of annual gatherings between the club management and fans, providing an open platform for transparent and democratic discussions on all matters. Interestingly, this step faced significant criticism initially, but now other clubs are following suit.
From a humble start of three members, the fan club has rapidly grown into a robust group of 15 members, achieving remarkable success in a short period. In fact, the Qatar Football Association (QFA) has encouraged other Qatari clubs to explore Al-Sadd’s innovative approach.
Furthermore, the fan club pioneered the implementation of a free SMS service. Within a year and a half, they garnered over 8,000 subscribers who received more than 3 million SMS messages during that time.
There is also an idea to establish a dedicated café for all Al-Sadd enthusiasts.
The fan club regularly visits schools with students who support Al-Sadd. They are actively involved in various charitable initiatives throughout the year.
One of their groundbreaking initiatives involved securing a sponsorship deal with Givenchy to support the Player of the Month award. This scheme allows the fan club to honor the best player through a vote on the official website.
Their dedication and enthusiasm have earned them the title of the Best Fan Club on four occasions: 2006, 2007, 2008, and 2013.